How paid placements appear
Every paid placement uses a visible “Advertisement” label and sponsored-link attributes. The advertiser can choose campaign copy within our safety and accuracy rules, but cannot approve editorial profiles or user reviews.
What advertisers cannot influence
- default alphabetical directory order;
- licence or evidence labels;
- the 1–10 user score or review count;
- review approval, rejection or complaint status;
- corrections to sourced facts;
- inclusion in an official-warning or conflicting-evidence state.
Where advertising is excluded
We do not place gambling ads inside review or complaint forms, on admin and operator-account screens, on responsible-gambling and methodology pages, or on unpublished/quarantined profiles.
External operator warning
Clicking an advertisement leaves this directory. The operator’s own terms, privacy policy, eligibility, licence status and payment rules apply. An ad is not a recommendation or guarantee.
Campaign activation gate
The current placement is a private test preview. A public campaign for SportsBetting.com.zm will not be activated until the advertiser supplies current product-level Zambia licence evidence, the campaign terms and bonus claims are checked, and local advice confirms that the proposed placement and commercial model may be used.
Promotional copy must show material conditions and must not create a misleading impression about winnings, costs, authorisation or editorial ranking. See the Competition and Consumer Protection Commission guidance.